Taken from CIO Online
FRAMINGHAM, MA — A recruiter is going to look at a complete profile versus an incomplete one, so make sure it’s complete. Upload a professional photo. According to data from LinkedIn, those with a profile photo are 14 times more likely to have their profile viewed than users without a picture. Highlight your experience. Think of LinkedIn as a visual representation of your personal brand.
Show evidence of your hard work. As your career progresses, so should your profile. Keep it updated with new experience, examples of your work, and any advances in your professional life. Education and volunteer work. Forty-two percent of hiring managers report equating volunteer experience to formal work experience, according to a survey by LinkedIn. And listing your education is important as well; you can score 10 times more profile views if you list out your education than those who don’t.
Include your industry. Stats show that those who include an industry on their profile are 15 times more likely to be viewed than those who ignore this important step. Stay engaged. Show that you’re an active participant in your industry. Do this by sharing content you find on the Web, connecting with colleagues, interacting with your connection’s posts, and publishing your own content. Bottom line, LinkedIn should be viewed as your professional brand. Cultivating a strong presence and having a complete profile will go a long way to ensure you catch a recruiter or hiring manager’s eye.